Yet too often in our experience – and backed up by the results of our recent research – not enough time is spent on planning this phase. How well this is implemented is hugely important – candidate experience and candidate engagement will be compromised when it is not done well. We refer to this as the Activation stage of an employer brand. Your employer brand then needs to be implemented. Research is undertaken EVPs (Employer Value Propositions) and core messages are created target audiences are identified the creative execution takes place and recruitment marketing assets are often created. ![]() ![]() You need to fully understand your business, your purpose and your point of difference as an employer. If you’ve ever developed an employer brand, you’ll know that it takes commitment and a lot of resource.
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